Summer’s coming, and that means one thing: your kid is about to turn into a full-time water creature. Whether it’s a day at the pool, a long-awaited beach vacation, or just running through the backyard sprinkler, the right kids’ swimwear should be as ready for action as they are. That means sun protection built in, fabrics that hold up to chlorine and salt, and fits that stay put.
Thankfully, you're here at Lands' End! We know parents want kids' swimwear that does its job—so we make sure ours work as hard as they play with built-in UPF 50 protection, long-lasting fabric, and kid-approved comfort. No sagging, no pinching, our swimwear holds up to every dive, splash, and cartwheel across the sand.
Every kid has their own summer style, and their swimwear should match. Whether they’re all about bold, electric colors, soft pastels, or patterns that pop, our kids' swimwear helps bring their personality to the water. Maybe they’re rocking a beach-ready neon look, maybe they prefer classic nautical stripes, or maybe they’re the type to go all-in on fun prints that turn heads at the pool. No matter their vibe, we’ve got bathing suits for kids that make them feel confident and completely in their element.
And with our durable, fade-resistant fabrics, their favorite kids' bathing suits will keep them feeling like the coolest (or cutest) kid on the block all summer long.
Not all kids swim the same way—some are fearless wave-chasers, others prefer floating like royalty, and a few are just here for the poolside snacks. No matter their speed, we’ve got children’s bathing suits designed for comfort, durability, and all-day fun in the sun.
Our girls' swimsuits are built for serious play, whether it’s practicing underwater handstands or chasing the tide out and racing it back in. With one-pieces that stay put, mix-and-match tankinis, and rash guard sets for extra sun coverage, they get the freedom to move and the confidence to make a splash in their own style.
If it involves sprinting to the water’s edge, diving headfirst, or belly-flopping "on purpose," our boys' swimwear are up for the challenge. Swim trunks with elastic waistbands and functional drawstrings mean a perfect fit, and quick-dry, chlorine-resistant fabrics keep up with cannonball after cannonball.
For long days in the sun, our kids’ rash guards offer UPF 50 protection without slowing them down. Whether they’re building sandcastles, surfing the waves, or just refusing to get out of the pool, our rash guards keep them covered, comfortable, and ready for whatever’s next.
Sharp shells, scorching hot sand, and slippery pool decks don’t stand a chance against our kids’ water shoes. Designed for quick-drying comfort and grippy soles, they keep little feet protected whether they’re chasing waves, climbing rocks, or dashing from the pool to the snack bar.
After a full day of swimming, splashing, and soaking up the sun, our beach towels are the perfect way to dry off and warm up. Made from plush, absorbent cotton, they’re big enough to wrap up, stretch out, or build a sand-free zone to claim as home base. Plus, with bright colors and fun prints, it’s easy to spot theirs in a sea of towels.
If you'd like to learn more about our swimwear for kids, check out the answers to our most frequently asked questions below!
Kids grow fast, and a too-tight suit can cut into playtime. Our size charts include detailed measurements, so you can find the perfect fit. If they’re between sizes, consider sizing up for a little extra room to grow—especially if you want the suit to last all season.
Yes! Many of our bathing suits for kids are designed with flatlock seams and tag-free labels to reduce irritation. Plus, our soft, stretchy fabrics provide a gentle, comfortable feel—no scratchy textures, no annoying seams.
Chlorine, salt water, and sunscreen can break down swimwear over time. To keep your kids' swimwear in top shape, rinse them in cool water after every wear and lay them flat to dry—avoiding high heat from dryers, which can weaken the fabric.
When kids feel comfortable, confident, and free to move, summer memories come easy. Whether they’re diving headfirst into the deep end or perfecting their sandcastle strategy, you'll find the right kids' swimwear right here at Lands' End. Sun-safe, durable, and designed for real play, our swimwear handles every splash, sprint, and sun-soaked adventure—without stretching out or fading fast. Find their new favorite swimsuit today and let the summer fun begin!
Shop all Kids' Fashion & Apparel